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Virtual Event
(13:00 – 15:00 UTC+1)  Past event

Under ISO’s strategic programme ‘Customer Matters’, we have launched a series of workshops dedicated to standard users’ needs.


Our goal is to establish a permanent forum to meet Customers and learn more about your current experiences, challenges and future expectations around standardization. We are keen to explore a variety of Customer needs by regions, sectors, types of needs, audiences, and walk Customer journeys together. After doing so, we aim to improve and evolve through the smooth incorporation of detected needs into ISO’s current projects, programmes and operational processes. We are looking forward to this exciting collaboration!


2 hours​
4 regions​
3-4 speakers
5-6 panelists
Panel discussion featuring Users, Programme Board, ISO/CS experts

Target Audience

As part of the workshops programme there will be a series of presentations and a panel discussion. We are seeking to have at least one participant (customer) per region make 15-20 mins. presentations each, and at least one participant (customer) per region to be part of the panel discussion. 

Past events

Workshop 5 - Portfolio to meet market needs
Andrea Beddard-Smith

Standards users’ needs, key survey outcomes - IFAN

The International Federation of Standards Users (IFAN) is an independent, not-for-profit international association of national organizations for the application of standards, and companies, professional and trade associations, academia, conformity assessment bodies, consultancies and governmental agencies, that are concerned with the use of standards.

In her role as the Secretary of International Federation of Standards Users (IFAN), Andrea is supporting the collaboration with ISO towards hearing, exploring, understanding and promoting the standards users’ needs.


Nelson Al Assal Filho
Standardization of ABNT

Innovate for quick response  – ABNT' leading experience

In his role as Director of Standardization at ABNT, Nelson is responsible for the standards development,  with more than 270 National Committees and more than 25.000 national experts.

Nelson has served in Standardization for 21 years, 16 of them - as  Head of IT responsible for the digital transformation of the Brazilian organization.

Nelson has been a Member of ISO/TMB from  2021 to 2023, and member of ISO/ITSAG since 2017 dealing with the convergence and innovation on the business model of standards adding digital technologies as well as new approaches to the business model.


Workshop 4 - SMEs in supply chains
Awosedo Femi

SMEs – contributions, challenges and solutions

Awosedo Femi is the CEO of Britech Plus+, with versatile experience in ISO Certification, business feasibility study planning and proposal. MSECB Interim Auditor and Cognicert UK Lead Auditor. A certified PECB Trainer for ISO 9001:2015 Quality Management System, ISO 14001:2015 Environmental Management System, ISO 45001:2018 Occupational Health & Safety Management System, ISO/IEC 27002:2022 ISMS Lead Manager, ISO 21502 Lead Project Manager, ISO 9001 Lead Implementer, ISO 27001 Transition and Certified Cooperate Governance Professional.


Jerry Battley
OneSource Distributors, A Sonepar Company

Standards as a universal language for SMEs

Jerry has been in the distribution industry for over 17 years working across North America in Canada, Mexico, and the United States.  

With a background in IT, Jerry developed non-conformance tracking software and regularly leverages data to drive decisions throughout the organization. 

Jerry is the leader of Quality Assurance at OneSource Distributors, a large electrical distribution company based in California (ISO 9001:2015, and ISO 14001:2015 certified). Jerry and his team develop technology to maintain effective processes and controls while focusing on the critical aspect of continuous improvement, which is being better tomorrow than you were today. Jerry holds an ISO 9001:2015 Lead Auditor certification


Richa Bedi-Navik

Best practices in facilitating the certification journey for SMEs

Richa is the technical expert and Senior Standards Manager for Global Standard for Food Safety and START! at BRCGS where she is responsible for developing, maintaining the value and growth of both programs globally, while having previously managed the Storage and Distribution Standard. Richa completed her Master’s in Food Technology- Quality Assurance from the University of Reading in the UK.  During her 14-year career Richa has worked in a variety of roles associated with food safety and quality management including food manufacturing, food service and retail sector as well as the logistics industry. 

She is passionate about finding ways to successfully make sector issues tangible for a wide variety of standard users, facilitating better understanding and developing guidance on related themes to support the industry.


Fadeke Ayoola
CEO NET Africa

Empowering SMEs in the agricultural sector in Africa

Chief Executive Officer, offering over 20 years of experience in various industries and sectors, ranging from educational, financial, public and private enterprises and SMEs bringing expertise in Financial Accounting, Environmental Management Systems, Business Planning, Revenue Development, and Change Management.
Fadeke is SME Supply Chain Consultant, Entrepreneur & Investor, ESG Analyst, Author & Researcher, EU Climate Pact Ambassador, Ambassador for Global Biodiversity Information Facility, member of  African Natural Capital Community of Practice


Workshop 3 - Standardization for SMEs
José Ignacio Alcorta

SMEs in standardization

José Ignacio is Head of Standards Development at ISO. He is one of the leaders driving the revision and adoption of ISO/IEC Guide 17 for writing standards taking into account the needs of micro, small and medium-sized enterprises


Alon Civier

SME journey in standardization

Leading the ISO TC255 Biogas WG3 for household biogas systems on behalf of Israel standards institute for the last 4 years. Since 2016, led the certification and safety of HomeBiogas products, managed Horizon 2020 EU projects and served as the customer support manager of the company. Today, product and project manager of on-site biogas systems at HomeBiogas.


Kenneth Tombs

Improving usability of ISO standards by M&SMEs

Kenneth has over 40 years’ experience starting as an engineering apprentice; journeying through sales, marketing, training, and then technology. He worked for Honeywell-Bull, Hanover Education and PwC, before becoming a Strategic consultant; then Board roles for Chandler Macleod, Fluid Oil, and Fusion Experience. The last four years have been focused on Governance, Risk and Compliance, particularly towards Micro and SME organizations.


Ioannis Georgakakis

The role of Higher Education Institutions (HEI) in bridging the gap with SMEs

Ioannis is a continuous improvement advocate and is passionate about organizational excellence through quality leadership. He has been working with ISO standards and has created management systems to support organizational objectives. Ioannis currently works at KAUST Core Labs, the King Abdullah University of Science and Technology in Saudi Arabia, where he leads the development, deployment, and continuous improvement of management systems.


Workshop 2 - Sustainability - Customer perspective
Fernando Gebara
Rahul Bhardwaj

Adoption of Standards/ Framework towards Organization Sustainable Strategy

Mr. Bhardwaj is an information technology professional with more than 15 years of specialization in data security and privacy. He is responsible for providing leadership, management, and strategy for all aspects of information security, global privacy, and data security. At Kroll he has taken a holistic approach in building an information security and privacy program to support the firm’s global operations and clientele. He is also part of Kroll ESG committee and leads various initiatives on sustainability reporting and growth.


Noelia Garcia Nebra

Sustainability at ISO

Noelia is Head of sustainability at ISO.
She is leading the ISO sustainability programme, which is at the moment specifically focused on climate change and diversity & inclusion components.


Ye Chen
Mario Carelse
City of Cape Town

The role of Standardization in driving Sustainable Businesses

Mario is responsible for ISO management systems and Business Improvement with the City of Cape Town, Water and Sanitation Directorate. He has over 20 years’ experience in the Management systems environment.  


Workshop 1 - Technology & Innovation
Fernando Gebara
Fernando Gebara

Role of technology in compliance – Customer perspective  

Fernando has been active in the standards world since 2006, playing various roles since then. His technology career started as customer when, in 1999, he moved to the technology provider side. Fernando is member of JTC 1/SC 27 as delegate, and JTC 1/SC38 and JTC 1/SC 40 where he acts as Head of Delegation. Fernando is also Convenor of JTC 1/SC 38/WG 5 since 2014. In 2021 Fernando was appointed as Chairman of the ABNT/CB-021 Brazilian Committee on Information Technologies and Digital Transformation. 


Rosa-Patricia Larios-Francia
Universidad de Lima

Challenges in standardization for SMEs of Peru

Lecturer and Researcher at the University of Lima in the areas of innovation, MSME management, cluster, biodiversity, sustainability, circular economy, humanitarian logistics, technology in the development of new materials and processes in the textile industry, fashion and handicrafts. 

Member of ISO/TMBG/SAG_ESG Strategic Advisory Group on Environmental, social, governance (ESG) ecosystem; ISO/TC 133 Clothing sizing systems-size designation, size measurement methods and digital fittings; ISO/TC 279/WG1 Innovation Management system. Currently president of the Technical Committee for Standardization - INACAL for Research, Technological Development and Innovation Management.


Ye Chen
Ye Chen
Zhejiang Lab

The mutual integration of technological innovation and standardization 

Ye Chen received the B.S. and M.S. degrees in electrical engineering from Zhejiang University, China, in 2018 and 2021, respectively. She is currently a researcher with the Research Center for Standardization, Zhejiang Lab. Her research interests include power system operation and planning, and the standardization of intelligent system. 

Zhejiang Lab is focusing on five areas including intelligent perception, artificial intelligence, intelligent computing, intelligent networks, and intelligent systems, and carries out research on cutting-edge and fundamental topics, explores key technologies, develops core systems, and builds large-scale technology infrastructure and major research platforms.  


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Roberta Gerasymchuk
Programme Manager

Registration information


Thursday 2nd of November 2023 from 13:00 to 15:00 UTC+1